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For creators & platform owners

Software your audience will pay for. Built, or taken over.

Two routes in. We build a product on distribution you already own, or we take on a product that already exists and fix what is holding it back: data platforms, brokerage tooling, information products, algo products. For a fee, a royalty, or equity alongside you.

Start a conversation See what we've built
Senior-led engagements·NDA on request·You own the IP
0 → 2,300
paying members on a platform we co-own
Two ways we come in

Building it, or taking it on.

Most enquiries are one or the other. The work, the pricing and the first conversation differ.

01 · Build it
You have distribution, not a product

An audience, and a method that lives in your head. Nothing your members can run themselves between your posts. We encode the method, build the product around it, and put the billing, access and release cadence in place so it compounds instead of resetting every month.

Indicators, screeners and dashboards
Subscriptions, tiers and access control
Education, community and continuous release
02 · Take it on
The product exists but is not earning its price

It works, but the edge is thin, the data is generic, retention leaks and nobody can say which part members actually value. We take the product on, raise the quality of what it offers, and rebuild the funnel around the parts that earn renewal.

Levelling up the data and the edge behind it
Rebuilding the funnel around what members renew for
Data platforms, brokerage tooling, algo and info products
What we build

The product types we build.

Strategy & algo products

Your framework encoded as something your audience can actually run: indicators, screeners, dashboards, Expert Advisors and packaged algo products, on TradingView, MetaTrader or a platform of its own.

Trading systems & tooling

The client-facing side institutional desks expect: backtesters, copy traders, execution systems, strategy libraries and account analysis, built to the same standard whether the end user is a member or a manager.

Brokerage & platform builds

Full brokerage and trading platform applications. We carry the build and the liability for what we ship, which is the part most product teams cannot take on.

Institutional-grade data

Real market and macro data pipelines behind the product, not the generic feeds most trading platforms ship with. Contextual, instrument-aware data is what separates a product people renew from one they try once.

Subscription management

Billing, tiers and entitlement handled by the platform. Then client data tracked through the funnel so you can see where members drop, close the loose ends and raise the value of what they are paying for.

Community, education & release

Structured lessons, member community and a continuous release cadence, so the product compounds rather than launching once and going quiet.

Proof

CF Trading, with Camel Finance

Joint venture · we co-own the company
cftrading.co.uk →

Camel brought fifteen years of cycle analysis, a 40,000-strong audience and no software. We automated the manually executed rules, then built the whole product: a TradingView cycle indicator, a live macro dashboard, a structured education library, community infrastructure and subscription billing across monthly, annual and lifetime tiers. We took equity rather than a fee, and we still run it.

"They give me full control over my own ideas whilst ensuring my workload is minimised. An easy 10/10 experience."

Ticker Tape
Ticker Tape
Joint venture · in beta · UK

Less noise. Better market research.

Market research on X is buried under engagement bait, and there is no way to tell a consistently useful account from a loud one. So we built the tool we wanted: a Chrome extension that filters the timeline down to one market, scores the accounts you follow on four dimensions, and keeps every idea you save in one searchable library.

We co-own the products we build with partners, which is the reason we have a view on what sells rather than only on what compiles.

See it at tickertape.co.uk →
Ticker Tape panel open beside the X timeline
In detail

Read the full case studies.

All case studies →
Case study
CF Trading, a joint venture

Fifteen years of manual cycle rules turned into a subscription platform with over 2,300 paying members, built on an audience that already existed.

Case study
Global stock research platform

Around 70,000 stocks and ETFs turned into a searchable research site with screening, articles and company pages.

Case study
Community message infrastructure

Discord, Telegram and email forwarding with reply threading, edit propagation and full media support.

Case study
Ticker Tape

Our own Chrome extension: filters the timeline by market, rates accounts and keeps saved ideas searchable.

Where a product is public we show it: CF Trading, Ticker Tape and iDividendStocks all have real screens on their case studies. Client trading systems are a different matter, and for those we will walk you through the architecture, the approach and the outcome on a call.

Delivered to specification

Built to be rented out.

A build with the specification it was held to. It is a useful example because the client was not building for themselves, they were building something to rent out, which changes what the software has to do.

Note the staging. Part one was scoped as a deliberately small paid test before anything larger was shared, and delivering it is what opened the rest. We would rather earn a bigger brief than be handed one.

Product build
Five selectable systems, built to be rented
Core display
Renko charts, with the display switching between one of five distinct systems
Signal logic
Order generation driven by the colours of whichever system is active
Existing code
The client already had the second part coded and working, and would share it once the first part was delivered
Commercial intent
The client intended to rent the finished systems to around ten clients, so it had to work as a product rather than a personal tool
Integration condition
Funds released on workable code only, and the engagement continued only if we would integrate their existing part into ours
Staging
Scoped as part one of four, with later parts described as substantially larger and withheld until the first was proven
How it runs

Four steps, fixed price before any build.

01 · WEEK 0
Scoping call

Free, with an engineer. If there is no defensible edge, or no viable product in it, we say so then.

02 · WEEKS 1–2
Written spec

Architecture, milestones and a fixed price, agreed before any build.

03 · BUILD
Paper, then live

Milestone demos against your own data. Nothing touches capital untested.

04 · ONGOING
Handover

A documented codebase your own developers can maintain. Retainer optional.

Before you reach out

Common questions.

Do you take equity or charge a fee?

Either. Where there is a clear use case and real distribution we will sometimes take equity and build alongside you, that is how CF Trading works. Otherwise it is a normal fixed-scope engagement.

Who owns the subscriber list?

You do. On a fee engagement you own the product, the code and the audience outright.

How long to a first version?

Scoping call in week zero, written specification inside two weeks, then a milestone-demo build. A first sellable version is typically months, not weeks, we would rather say so up front.

Next step

Tell us what you're working on.

A specialist reads every enquiry, not a sales team. Bring your rules, your current setup and your constraints, and we will tell you what we would build and roughly what it takes.

Get in touch
VARIANCE

Quants and engineers building trading and investment systems, infrastructure and products.

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